The Argument for Surprise Content

By jnangelis | October 10, 2019 |

I should first state that “surprise” is not quite the right word here: unscheduled, perhaps, is a better term. This inherently sounds like the weakest argument of all. Live wasn’t really that controversial of an argument in some ways: after all, we have live sports and concerts all the time. Limited sounded more controversial, but…

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The Argument for Limited Content

By jnangelis | October 9, 2019 |

Note: Read past entries about Live Limited Surprise trend in content here. Today’s preferred Internet business model leans towards maximizing eyeballs for content and selling ads against that content, and also properly identifying smaller subgroups with targeting ads. We’ve been hearing about subscription-based models for a long time, but with few legitimate examples. Why would…

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The Argument for Live Content

By jnangelis | October 8, 2019 |

Yesterday, I argued that the future of content would be Live, Limited, and Surprise. Arguing that the future of content is Live is both the easiest and most difficult argument of the Live Limited Surprise trio. The problem is that we often see live as unscripted, and think of, say, reality TV as live content.…

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