The Argument for Surprise Content

I should first state that “surprise” is not quite the right word here: unscheduled, perhaps, is a better term. This inherently sounds like the weakest argument of all. Live wasn’t really that controversial of an argument in some ways: after all, we have live sports and concerts all the time. Limited sounded more controversial, but…

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The Argument for Live Content

Yesterday, I argued that the future of content would be Live, Limited, and Surprise. Arguing that the future of content is Live is both the easiest and most difficult argument of the Live Limited Surprise trio. The problem is that we often see live as unscripted, and think of, say, reality TV as live content.…

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On Encouraging Business Experimentation

In innovation, many companies still seem to stick with the first idea they have for a new technology. This keeps happening despite all the research and anecdotes that often, one’s first instinct for a technology is the wrong one. For example, “Chemcor,” developed in the late 50′s for “phone booths, prison windows, and eyeglasses“, was…

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